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An analyst wants to exclude visits where a page with the name "Shopping Checkout" was viewed.
How would these visits be excluded from a report?
Answer : C
The best way to exclude visits where a page with the name ''Shopping Checkout'' was viewed is to use a visit-based segment with one exclude condition: Page equals ''Shopping Checkout''. This will ensure that only the visits that did not include any hit where Page equals ''Shopping Checkout'' are included in the report. A hit-based segment with one exclude condition: Page equals ''Shopping Checkout'' will not work, as it will only exclude the hits where Page equals ''Shopping Checkout'', but not the entire visits. A visit-based segment with one include condition: Page does not equal ''Shopping Checkout'' will not work either, as it will include any visit that had at least one hit where Page does not equal ''Shopping Checkout'', even if it also had a hit where Page equals ''Shopping Checkout''.
References: https://experienceleague.adobe.com/docs/analytics/components/segments/segment-tips.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/segments/segment-tips.html?lang=en#exclude-visits-with-a-specific-page
A bank client wants to understand usage of their mobile website by geographical region. The analytics team is tasked with creating segments to provide this data.
Why would the analytics team decide to use segment stacking in the Segment Builder?
Answer : B
Segment stacking is a feature that allows you to combine multiple segments into one by using containers within containers. It provides the ability to consolidate more granular segments into one combined segment, which can help simplify complex segment logic or reuse existing segments. It does not break a consolidated segment down into multiple granular segments, nor does it bypass the limit on the number of segments per report.
References: https://experienceleague.adobe.com/docs/analytics/components/segments/segment-stacking.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/segments/segment-stacking.html?lang=en#segment-stacking-overview
A user needs to share an important segment with a group of users in a Product Profile Group. Why can't a member of his Product Profile Group view the segment?
Answer : A
The reason why a member of his Product Profile Group cannot view the segment is that the user forgot to select ''Make this segment public''. When a segment is created or edited, there is an option to make it public or private under the Share With section. If the segment is private, only the creator can use it. If the segment is public, it can be shared with all users, product profile groups, or individual users who have access to the same report suite. The user did not need to curate or duplicate the segment.
References: https://experienceleague.adobe.com/docs/analytics/components/segments/segment-sharing.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/segments/segment-sharing.html?lang=en#sharing-a-segment
A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.
Here are some example tracking codes provided by the media agency:
?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821 ?cid=disp_671244_hero_summer2019
The Marketing Channel Processing Rule for the Display channel is configured as follows:
What is causing the loss of data in Adobe Analytics?
Answer : B
The reason why none of the data is credited to the Display marketing channel in Adobe Analytics is that the Marketing Channel processing rule is using a different query string parameter. The tracking codes provided by the media agency use the parameter ''cid'', but the processing rule is looking for the parameter ''cmpid''. Therefore, the rule will not match any of the tracking codes and will not assign them to the Display channel.
References: https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en#marketing-channel-processing-rules
The web analyst for a beauty products company wants to create a report to analyze the number of sample requests for one of their product pages.
The following items are available from the default configuration:
* prop3, which registers the product page name and is fired in the first page load
* eVar4, which registers the product page name and is fired in the first page load
* event1 2, which fires when a visitor clicks on "Request a sample'' call to action
How can the analyst accomplish the creation of this report?
Answer : C
The best way to create a report to analyze the number of sample requests for one of their product pages is to use eVar4 in combination with event12 as a metric. eVar4 registers the product page name and is fired in the first page load, so it will capture and persist the value for each visit. event12 fires when a visitor clicks on ''Request a sample'' call to action, so it will measure the number of sample requests. Using eVar4 as a dimension and event12 as a metric will show how many sample requests were made for each product page. Using prop3 instead of eVar4 will not work, as prop3 does not persist across hits or visits.
References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/traffic-variables/traffic-var-overview.html?lang=en