Question 1

An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.

According to best practices, what is a reason for creating a form in Design Studio?

AThere are more design options for the form's layout

BThe form can be shared across workspaces

CThe form can be used across multiple programs

Answer : C

A reason for creating a form in Design Studio rather than within a program in Marketing Activities is that the form can be used across multiple programs. This allows for reusability and consistency of forms.Creating a form in Design Studio does not offer more design options or enable sharing across workspaces

Question 2

An Engagement Program has not deployed the next new email even though there are people in the stream and the cadence set correctly.

What is one possible reason the email has not been launched?

AThe new email has not been activated.

BThe stream has not been set as activated.

CAll Persons in the stream have exhausted their content.

Answer : A

A possible reason the email has not been launched is that the new email has not been activated. An email must be approved and activated before it can be sent out by an Engagement Program. If the email is not activated, it will be skipped by the cast.The stream and the content do not need to be activated for the email to be launched.

Question 3

A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.

The gated content is promoted via email to existing customers and via social media to reach a broader audience.

For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

AOnly for people who click the link in the email

BOnly for people already known in the database

CFor all people going to the landing page

Answer : B

The fields First Name, Last Name, Email Address, and Company Name will pre-fill for only people already known in the database. Pre-fill is a feature that populates form fields with data from a known lead's record.If a person is not known in the database, such as someone who clicks the link from social media, the fields will not pre-fill

Question 4

An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:

In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:

Why have these tokens been set up in this folder?

AAs an easy example to copy to all programs Inside the folder.

BSo they will be available in all programs inside the folder.

CNo reason. Tokens only have a function inside a program.

Answer : B

The tokens have been set up in this folder so they will be available in all programs inside the folder. Tokens are inherited from the parent folder to the child folder or program, so any tokens set up at the folder level can be used by any program within that folder.This allows for consistency and efficiency when creating programs and assets that use the same token values

Question 5

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.

What conclusion can the marketer make about these A/B test results?

ATheir test hypothesis was invalidated and they should test again.

BThe test was erroneous and the results should be thrown out.

CThe test period was too short and they need to let it run for a longer time.