Question 1

A company collects customer mobile numbers into AEP from multiple sources. One of the sources does not provide reliable dat

a. The company will only use the unreliable data source as a backup source.

Which AEP feature should be used to meet this requirement?

AUnion schema

BIdentity namespace

CMerge policy

Answer : C

Merge policy is a feature that allows users to define how data from different sources should be merged into a single profile. Users can specify the priority of data sources and the rules for resolving conflicts. This way, the company can use the unreliable data source as a backup source only when the other sources do not provide the mobile number. Reference: :Merge Policy Overview:Merge Policy UI

Question 2

A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system.

Which segment should the engineer create to evaluate streaming?

AA segment that includes all customers and any customer whose last web activity Is older than 1 hour ago

BA segment that only looks at the Adobe Analytics data source

CA segment based on the Adobe Analytics data source and using membership in a Customer segment

Answer : C

This is the most suitable segment to evaluate streaming data from Adobe Analytics in real-time and filter out customers who are not in the CRM system. By basing the segment on the Adobe Analytics data source, the company can use the streaming ingestion feature of AEP to capture web activity data in near real-time. By using membership in a Customer segment, the company can use an existing segment that contains customers from the CRM system as a filter criterion to exclude non-customers from the segment. Reference: :Streaming Ingestion Overview:Create a Segment

Question 3

A customer is bringing in data through the following AEP Source Connectors:

* HTTP Sink Connector via streaming for transaction data

* S3 Connector for their batch Profile data coming from a Data Lake

Which segmentation evaluation is allowed9

ABatch evaluation for all segment definitions

BStreaming evaluation for all segment definitions

CCombination of Batch segments evaluation depending on the segment definition

DStreaming or Batch evaluation depending on the segment definition

Answer : D

This is the correct answer because AEP allows users to choose between streaming or batch evaluation for their segments depending on their segment definition and data sources. Streaming evaluation is available for segments that use streaming data sources, such as HTTP Sink Connector or Adobe Analytics Connector, and do not use any batch-only features, such as time windows or derived attributes. Batch evaluation is available for segments that use batch data sources, such as S3 Connector or FTP Connector, or use any batch-only features. Users can also switch between streaming and batch evaluation modes for their segments if they meet certain criteria. Reference: :Segment Evaluation

Question 4

A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?

AOption A

BOption B

COption C

DOption D

Answer : B

This is the most appropriate workflow to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. By selecting email opt in = YES as an attribute, the company can filter out customers who have not consented to receive email communications. By selecting product.browse = last 90 days and product.category = Sandals, Swimwear, Tshirts, Shorts as events, the company can capture customers who have shown interest in summer products recently. By saving the segment and scheduling the export for 7/31, the company can ensure that the segment is up to date and ready to be sent out on August 1. Reference: :Create a Segment:Schedule Segment Export

Question 5

A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:

Company Existing Profile Data:

* companyEmail: celeste.brown@bluewidgetcompany.com

* fName: Celeste

* IName: Brown-Smith

* officePhone: 555-555-7787

* mobilePhone: 555-555-1212

* companyName: Blue Widget Company

* companyPosition: Manager

Data From Web Form Submitted:

* companyEmail: celeste.brown@bluewidgetcompany.com

* fName: Celeste

* IName: Brown-Smith

* officePhone: 555-555-7700

* mobilePhone: 555-555-1212

* companyName: Blue Widget Company

* companyPosition: Director

Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.

Which entry will the export file contain?

AcompanyEmail, mobilePhone, Iname, (name, companyName, companyPosition, officePhone
celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Director, 555-555-7700 celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company. Manager. 555-555-7787

BcompanyEmail, mobilePhone, Iname, fname, companyName. companyPosition, officePhone celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste. Blue Widget Company, Director, 555-555-7700

CcompanyEmail, mobilePhone, Iname, fname, companyName, companyPosition, officePhone celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Manager. 555-555-7787