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Free Professional Certified Marketer Questions for AMA Professional Certified Marketer Exam as PDF & Practice Test Software

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Total 316 questions

Question 1

Shane, a fan of Zmob mobile phones, wants to buy Zmob's new device, Detop, based on a new operating system. Despite critics panning the device in favor of competitors' offerings, Shane buys a Detop. Pleasantly surprised by Detop's quality, Shane advices his friends, Jana and Raul, to buy the device. Jana and Paul examine Shane's Detop, and Jana decides to buy one for herself, while Paul decides to wait for the prices to drop. In this scenario, Shane is one among the _____.

Answer : B

Question 2

A local Target retailer carries a variety of different items. A customer can find anything ranging from socks, DVD's, and sports gear to groceries. This is an example of the __________ carried by Target.

Answer : A

Question 3

Marielle Farm sells bakery and dairy products in the U.S. It sells three varieties of cheese, six types of breads, four types of jams, five types of cookies, and eight different varieties of croissants. What is the breadth of Marielle's product mix in this scenario?

Answer : C

Question 4

How can firm decrease the depth of the product mix?

Answer : B

Question 5

_____ represents the difference between what the customer really wants and what he or she will accept before going elsewhere.

Answer : E

Page:    1 / 14   
Total 316 questions