Question 1

Which of the following are associated with the mission of an organisation?

SelectALLthat apply.

APurpose of the organisation

BStrategy of the organisation

CCulture of the organisation

DProduct marketing strategy of the organisation

EService level of the organisation

FStaff perception of the organisation

Answer : A, B, C

Question 2

Which TWO of the following are important aspects of the product in the marketing mix?

ABrand image

BWarranties

CSponsorship

DDistribution

EAdvertising

Answer : A, B

Question 3

Which THREEof the followingfeatures are likely to indicate that an organisation is following the marketing concept as a business philosophy?

AMarket research

BMarketing as a management process

CCustomer satisfaction surveys

DCompetitive pricing policies

EProduction cost controls and regular process reviews

FImaginative promotional campaigns

Answer : A, B, C

Question 4

Which THREE of the following suggest an integrative approach to organisational purchasing according to Reck and Long?

APurchasingmanagers are involved instrategy development.

BCompetitive strategies rely on the effectiveness of organisational purchasing.

CSuppliers are viewed as vital partners.

DSupply is obtained at the best price once requested by departments.

ETimely information about product prices and availability can be obtained through organisational systems.

FEfficiency is at least equal to other organisational operations such as payroll and invoicing.

Answer : A, B, C

Question 5

Which THREEof the followingfeatures are associated with a delegated sourcing strategy as part of an organisation's supply network?

AA single supplier

BGoods provided by second tier suppliers

CThe burden of coordination and liaison with suppliers removed from the organisation

DAnnual formal tendering processes for potential suppliers to undertake

ECoordination and liaison with suppliers by the organisation's purchasing department

FAn emphasis on low costs and just-in-time delivery

Answer : A, B, C

Free Practice Questions for CIMAPRA19-E01-1 Exam

Question 1

Question 2

Question 3

Question 4

Question 5