Question 1

The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website.

What actions should they take to achieve their goal?

ATeal multiple variants of their ads, and make sure they're at least 10 seconds long

BUse only one version of their ad, and make sure it's at least 10 seconds long.

CUse only one version of their ad, and make ante its less than 10 seconds long

DTest multiple variants of their ads, and make sure they're less than 10 seconds long

Answer : A

Question 2

After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective.

What other action should the restaurant take to make sure their campaign is effective?

AThey should use the contact form to ask where potential customers learned about the restaurant.

BThey should ask their customers whether they've seen the videos

CThey should enable Google Ads conversion tracking.

DThey should cross-check their ad schedule against when they received leads

Answer : D

Question 3

A company is looking to grow consideration of their products in their potential customers' purchase cycles.

Why is a Google Video campaign an appropriate method to meet their goals?

ABecause online video lets consumers quickly compare similar businesses at once.

BBecause online video lets consumers browse large product and service inventories they may want to purchase form.

CBecause consumers use online video for information gathering before making a purchase

DBecause consumers use online video to seek out the best deals on specific products and services.

Answer : C

Question 4

An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option

Why is it a good idea for them to opt into Google Video partners7

AIt'll give thorn access to audiences on the You lube mobile homepage

BIt'll extend the reach of video ads to a collection of leading publisher sites and apps

CIt'll give them access to more engagement metrics lo measure the impact of the campaign.
O D. It'll extend the reach of video ads to YouTube Live streaming and Premieres.

Answer : B

Question 5

What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

AAwareness

BPerspective

CConsideration

DAction