Question 1

A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.

What would be the best way to accomplish this?

AAdd a custom column to the Program Performance Report.

BUse a custom tag as a filter on the setup tab of the Program Performance Report.

CUse a filter on the smart list of the Program Performance Report.

DUse the drill down feature of the Program Performance Report.

Answer : B

Question 2

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

AA lead needs to be sent to a CRM to receive an acquisition program.

BA lead fills out a form on a landing page in the program.

CA lead is added to the CRM and synced to Marketo.

DAdmin Acquisition Program is automatically assigned to new leads.

Answer : A

Question 3

What is a reason to include a text version with an HTML one when sending an email?

AIncluding a text version makes it more likely for people to click.

BText emails have higher delivery rates than HTML.

CText emails offer a better user experience than HTML.

DSome email clients can only receive text emails.

Answer : A

https://blog.marketo.com/2017/07/html-text-emails-better.html

Question 4

The communication limits for your Marketo instance are as follows:

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.

Which statement is true?

AMonica will not receive Email 02. She will be classified as bounced in the Email Performance Report.

BMonica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

CMonica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.

DMonica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

Answer : B

Question 5

What form field type can be used to capture URL parameters?

AInput Masking Fields

BHidden Form Fields

CDynamic Form Fields

DAnonymous Form Fields

Answer : B

https://docs.marketo.com/display/public/DOCS/Set+a+Hidden+Form+Field+Value

Free Practice Questions for Marketo MCE Exam

Question 1

Question 2

Question 3

Question 4

Question 5