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Cloud Kicks (CX) has spent several months working to align the entire company around a
vision based on inclusivity in the digital age. Because this project will span several years, the design
team is concerned the vision will eventually be lost.
What should CK do to maintain the vision and create transformative change?
Answer : B
CK should continuously align business goals to the vision to maintain the vision and create transformative change. Business goals are the specific and measurable objectives that support the vision. By aligning business goals to the vision, CK can ensure that every decision and action is consistent with the desired future state, and that the vision is not diluted or distorted over time. Aligning the vision to current industry trends may not be relevant or sustainable for CK's unique value proposition. Realizing that the vision must be driven by business goals may undermine the purpose and direction of the vision.
Cloud Kicks has designed two new features for its online shopping experience. Feature A is
a tracker to show existing customers when their footwear will arrive, feature B gives the option to
invite friends to purchase, too, focusing on acquiring new customers. Which criteria should the
strategy designer use to determine which feature to build first?
Answer : C
The criteria that the strategy designer should use to determine which feature to build first is value and effort. Value and effort are two dimensions that can help evaluate and compare features based on their impact on achieving the desired outcomes and their difficulty or complexity to implement. Features that have high value and low effort are usually prioritized, while features that have low value and high effort are usually deprioritized or eliminated. Outcome and bandwidth or resourcing and budget may not be sufficient criteria for determining which feature to build first, as they do not account for both value and effort.
A strategy designer is working on a project with budget constraints. Many of the variables
and decisions are unclear in the early stages of design What should be their approach in terms of
bringing skills and talent?
Answer : C
The best approach in terms of bringing skills and talent for a project with budget constraints and unclear variables and decisions is to bring in team members with strong problem solving skills, as this helps tackle ambiguity and uncertainty, and generate creative and effective solutions. Defining additional leads for each functional area or staffing heavily from the development phase may not be feasible or optimal for the project.
Cloud Kicks has uncovered a trend in parents and children wearing similar, coordinated
fashion. A strategy designer is scoping a project to explore the potential of this opportunity. When
should families be invited to co-create with designers?
Answer : A
The best time to invite families to co-create with designers for a new footwear line is during the concepting phase, as this helps generate and validate ideas that meet the user needs and preferences, and foster user engagement and loyalty. Roadmapping or prototyping may not be suitable for co-creation, as they are more focused on planning and testing the solution.
While conceptualizing a new footwear line, the design team gained feedback that both
employees and consumers are seeking more sustainable products. Leaders need more rationale to
justify the investment.
Which values-based design principle should be used to reinforce this feedback?
Answer : A
The best values-based design principle to use to reinforce the feedback that both employees and consumers are seeking more sustainable products is to create products from recycled materials, as this helps reduce environmental impact, conserve resources, and demonstrate social responsibility. Using energy from renewable resources or focusing on creating enduring advantage may not be directly related to the product design.
