Question 1

A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.

What functionality should be used to retrieve the necessary data?

AMy Tracking

BMy Reports

CTracking Extract

DData Views
With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria

Answer : A

Question 2

Which statement IS correct regarding the automation tools in the Marketing Cloud?

Choose 3 answers

AAutomation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.

BAutomation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.

CLike Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.

DJourney Builder allows users to update a contact record in an interaction or import data into a data extension.

ELike Automation Studio, Journey Builder allows users to repeat an interaction indefinitely

Answer : B, C, E

Question 3

A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.

Which sequence of activities would best accomplish this?

AEngagement Split > Send email > Wait > Random Split > Send email

BRandom Split > Send email > Join > Decision Split > Wait > Send email

CRandom Split > Send email > Wait > Engagement Split > Join > Send email

DDecision Split > Send email > Engagement Split > Send email

Answer : C

Question 4

What statements are correct regarding Attribute Groups?

Choose 2 answers

AThey link data extensions to subscriber lists.

BThey link data extensions to contacts.

CThey link data extensions to other data extensions.

DThey link subscriber lists to contacts.

Answer : B, C

Question 5

Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.

What statements are accurate regarding Attribute Groups?

Choose 2 answers

AThey can contain only one data extension.

BThey can be created by templates to accomplish certain tasks.

CThey link data extensions to other data extensions or contacts.

DThey replicate the structure from the external system data into templates.

Answer : B, C

Question 6

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.

What skillset is needed ?

AAMPScript

BHTML

CCSS

DSQL

Answer : D

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