Question 1

Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).

Which two steps should increase the number of qualified leads being passed to sales?

Choose 2 answers

AImprove prospect data by adding fields to existing forms and making them required.

BIncrease their scoring threshold to give the Sales team the most qualified leads.

CImprove lead qualification efficiency by using automation rules for prospect assignment.

DIncrease gated content on the website to provide more scoring opportunities.

Answer : C, D

Question 2

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.

What should the marketing team do with these leads until they are ready to purchase?

AAdd the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

BReset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

CSend the prospects a monthly newsletter with product demos or free trial offers.

DCreate an engagement program to send educational content and notify sales if they engage.

Answer : A

Question 3

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.

Which features should they enable and utilize?

AConnected Campaigns and Campaign Influence

BSalesforce User Sync and Campaign Influence

CConnected Campaigns and Engagement Studio

DCampaign Influence and Marketing Data Sharing

Answer : A

Question 4

LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.

Which assignment workflow would meet these requirements?

AAdd form completion actions to first assign to the user and then to create a Salesforce task.

BAdd form completion actions to first assign to the assigned user and then to notify the user.

CAdd form completion actions to add to the engagement studio program and notify the assigned user.

DAdd form completion actions to send customized email with a call reminder to the sales user.

Answer : A

Question 5

LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.

They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.

Using this method, how should the team meet this need?

ACreate an automation rule that adds prospects to static lists to feed new programs after each entry.

BCreate dynamic content based on the 'Repeated Engagement' field for use in the emails sent in the program.

CUse rule steps to send prospects down unique paths in the program based on the 'Repeated Engagement' field value.

DUse the 'Repeated Engagement' field to both suppress prospects from the original program and add them to new programs.

Answer : B

Free Practice Questions for Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam

Question 1

Question 2

Question 3

Question 4

Question 5