Question 1

Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".

ACreate data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.

BUse Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.

CUse Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.

DCreate Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.

Answer : C

To use Case data from Service Cloud as part of their current email messaging campaign, Northern Trail Outfitters should use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field. Synchronized Data Extensions are data extensions that allow marketers to sync data from Sales Cloud or Service Cloud objects into Marketing Cloud using filters and schedules. Using Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field will allow Northern Trail Outfitters to import cases that indicate the customer wants someone to contact them after the case is closed. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_sources.htm&type=5

Question 2

Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.

How Should they configure these data sources?

AShare data extensions from the top-level BU.

BCreate a local copy of the product data in each BU.

CUse the File Transfer Activity to import data into each BU.

DGive users the Administrator Role so they can see all of the data.

Answer : A

To configure specific data extensions, like Product Information, that are used by several business units (BU), Northern Trail Outfitters should share data extensions from the top-level BU. Sharing data extensions from the top-level BU allows marketers to grant access to common data sources across multiple child BUs without creating local copies or duplicating data. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_share_data_extensions_across_business_units.htm&type=5

Question 3

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

AQuery Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

BImport Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

CAssign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

DSend to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer : B

To send an email to one million contacts in Sales Cloud using 10+ fields to segment contacts, Northern Trail Outfitters should send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow. Sending to a Salesforce Report allows marketers to use existing reports in Sales Cloud as target audiences in Marketing Cloud without importing or syncing data. Using Email Studio Send Flow allows marketers to select an audience, an email message, and other options for sending an email campaign. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5

Question 4

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.

How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

ASalesforce Campaign Entry Source on the Lead Object

BSalesforce Data Entry Source on the Contact Object

CSalesforce Data Entry Source on the Account Object

DWelcome Email Configuration on the Account Object

Answer : B

To initiate sends when contacts for select accounts are created, Northern Trail Outfitters should use a Salesforce Data Entry Source on the Contact Object. A Salesforce Data Entry Source is a feature that allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as contacts or accounts. Using a Salesforce Data Entry Source on the Contact Object will allow Northern Trail Outfitters to trigger sends when a contact record is created for a specific account. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5

Question 5

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

AEvent Notification Service

BPlatform Events API

CData View Export with every send

DData Retrieves on the Send Object