Question 1

Northern Trail Outfitters (NTO) wants to track visitor activity on landing pages. To comply with privacy regulations, NTO plans to display a consent banner before enabling tracking.

What is the first step NTO should take to create a consent banner?

ACreate a new CMS content block and assign it as the consent banner to use on landing pages.

BCreate a new landing page and enable the 'Display Consent Banner' option in the page settings.

CCreate a new CMS content item using the 'Consent Banner' content type.

Answer : C

Question 2

Northern Trail Outfitters receives a high volume of support cases from customers requesting tracking updates on their orders. These low-value cases are taking up too much of the support team's time.

Which solution should a Marketing Cloud Next Consultant implement to autonomously resolve this situation?

AEmbed a link in each email to the Tracking page that contains a Support AI agent chatbot.

BCreate a flow to enable support tickets related to 'Where is my order' to be routed to an AI agent.

CEnable Conversational Email on the Order Confirmation and Tracking emails to route the inbound requests to an AI agent.

Answer : C

Question 3

Northern Trail Outfitters wants website visitors to be able to register for an upcoming event on a landing page. When a visitor submits the registration form, a Lead record should be created in CRM.

Which set of components should a Marketing Cloud Next Consultant configure to support this use case?

ALanding page, form handler, and data stream

BLanding page, form, and flow

CWeb-to-lead form, data stream, and flow

Answer : B

Question 4

Northern Trail Outfitters needs to update an individual's consent in near real time when a customer submits a web form.

Which solution should the Marketing Cloud Next Consultant recommend?

ACreate an automation event-triggered flow that includes a Consent Request Flow element to update the customer's consent preferences.

BUse the Data 360 Ingestion API to ingest records into a data stream and map to the Subscription Consent Data Model Object (DMO).

CCreate a streaming data transform to map incoming form submissions to the Communication Subscription Consent Data Model Object (DMO).

Answer : A

Question 5

Northern Trail Outfitters (NTO) runs a weekly promotional newsletter. NTO's Marketing Cloud Next Consultant has configured a record-triggered flow on the Lead object in Salesforce that fires when a lead clicks a specific product link in an email. The flow is meant to automatically opt the lead in to a product subscription using the Create Consent action, but the consent record consistently fails to create.

What should the consultant configure instead?

AAdd a Get Records element before the Create Consent action inside the same record-triggered flow to retrieve the Contact Point Email record, and use its ID as the input for the Create Consent action.

BReplace the record-triggered flow with an audience flow using a segment of leads who clicked the product link, and use the Create Consent action inside that flow.

CCreate a Data 360-triggered flow on the Email Engagement Data Model Object (DMO), filtered on Clicks and the specific product link URL, and use the Send time Email Address field to create the consent record.

Answer : C

Free Practice Questions for Salesforce MC-Con-201 Exam

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Question 4

Question 5