Question 1

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated.

What could be causing this?

AOrders should be set up to allow injection upon update in Connect Configuration

BThe associated Contact should be updated to be injected.

CSynchronized Data Sources poll changes every 15 minutes at the quickest.

DOrders are not being updated from not meeting criteria to meeting criteria

Answer : D

The reason why the Journey does not inject customers when their order status is updated is that orders are not being updated from not meeting criteria to meeting criteria. A Salesforce Data Entry Source only injects records into a journey when they change from not meeting the entry criteria to meeting the entry criteria. For example, if the entry criteria is order status equals New, then only orders that change from a different status to New will be injected into the journey. Orders that are created with a status of New or change from New to another status will not be injected into the journey. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5

Question 2

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.

What should they use to format the JSON within the email?

ASSJS platform function ParseJSON

BTransformJSON() AMPscript Function

CBuildRowSetFromJSON() AMPscript Function

DParseJSON content block with Content Builder

Answer : D

To format the JSON payload from their commerce platform within the email, Northern Trail Outfitters should use the BuildRowSetFromJSON() AMPscript function. The BuildRowSetFromJSON() AMPscript function is a function that allows marketers to parse a JSON string and return a rowset object that can be used to display data within an email message. The BuildRowSetFromJSON() AMPscript function can handle nested JSON objects and arrays. Reference: https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content/buildrowsetfromjson.htm

Question 3

Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could be using Automation Studio entirely.

Which three tasks would a consultant suggest for using Documentary Builder instead of Automation Studio?

Choose 3 Answers

ABuilding simple segmented campaigns without SQL queries

BDesigning decision logic via an ... user interface.

CSetting behavior-based goals

DProcessing zipped encrypt
ed files containing subscriber data

ECreating customer segments from multiple data extensions

Answer : A, B, C

Three tasks that a consultant would suggest for using Journey Builder instead of Automation Studio are:

Building simple segmented campaigns without SQL queries. Journey Builder allows marketers to create simple segmented campaigns using filters and rules without writing SQL queries. Automation Studio requires SQL queries for creating complex segments using data extensions.

Designing decision logic via an intuitive user interface. Journey Builder allows marketers to design decision logic using activities such as decision splits, engagement splits, or random splits via an intuitive user interface. Automation Studio requires scripting or coding for creating decision logic using activities such as script activities or verification activities.

Setting behavior-based goals. Journey Builder allows marketers to set behavior-based goals using criteria such as email opens, clicks, conversions, or custom events. Automation Studio does not have a feature for setting behavior-based goals.

Processing zipped encrypted files containing subscriber data is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as file transfer activities or import file activities that can handle zipped encrypted files. Creating customer segments from multiple data extensions is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as query activities or filter activities that can create customer segments from multiple data extensions. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5

Question 4

Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.

What extension product should be used to accomplish this integration?

ADatorama

BData Studio

CMuleSoft Anypoint Platform

DData Connector

Answer : C

To integrate Marketing Cloud with their existing point-of-sale system in order to email purchase receipts to their customers, Northern Trail Outfitters should use MuleSoft Anypoint Platform. MuleSoft Anypoint Platform is a tool that allows marketers to connect and integrate different systems and applications using APIs and connectors. MuleSoft Anypoint Platform can help transform and map data between different formats and protocols, such as JSON and SOAP.

Question 5

A service team manages their field technicians in Salesforce CRM connected to

Marketing Cloud. Once an appointment with a contect is scheduled for the

technician through CRM, the notification message should be sent to the contact

informing them about the scheduled visit date. When the notification is sent the

''Confirmation sent'' checkbox on the appointment record should be updated in CRM.

All appointments scheduled on a given day will have their status updated in CRM at

the end of business hours. The Appointment object does not have a direct

relationship with the contact.

What solution would a consultant recommenc to address this use case?

AConfigure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.

BConfigure joumey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.

CConfigure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.

DConfigure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.

Answer : A

The correct solution for this scenario involves utilizing Journey Builder with a Salesforce Data entry source. This setup allows the journey to be triggered by data changes in Salesforce CRM, such as the scheduling of an appointment. Once the journey is initiated, Journey Builder activities can be employed to send the necessary notification message to the contact. Additionally, the journey can include activities that update the CRM records, marking the 'Confirmation sent' checkbox as true. This process ensures that all changes in CRM, including the creation or modification of appointment records, can initiate the journey and perform the required actions in both Marketing Cloud and Salesforce CRM. Reference: Salesforce Journey Builder documentation, Salesforce CRM and Marketing Cloud Integration

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