Key messages must be aligned with which of the following?

ACommunication objectives

BSphere of experience

CEvaluation methods

DSenior management values

Answer : A

How does a theme help a communication campaign?

AIt uses music to create emotion

BIt draws attention to it and creates interest

CIt simplifies the message

DIt helps diminish negative feedback

Answer : B

What is a consideration when using more than one presenter to communicate a message in a face-to-face channel?

AMessages are best communicated by a single presenter

BThe last people to receive the message will get a shorter, less detailed message.

CAudiences will react more favorably to presenters with louder voices

DThe message communicated is likely to vary, even if scripted.

Answer : D

If you need to convey negative or controversial information, which channel should you consider first?

AFace-to-face

BPaper-based

CTechnology-based

Answer : A

Which of the following should be focused on during Step 6, develop the communication campaign?

ADetailing the total rewards philosophy and strategy

BConducting audience research

CAnalyzing the target audience for the communication

CDocumenting a project plan

Answer : C, C

Free Practice Questions for Worldatwork T4 Exam